Archive for the ‘Sales Strategy’ Category

Products and Services Are Dead

Ups and Downs

Consumed by the new economy, and lack of consumer interest, all products and services have all been replaced by what customers now call “Experiences”.

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Your Experience Doesn’t Matter, Unless You Do This

the horse race

Resting on your laurels is deadly. In this video blog post, I’ll help you to see how to make your experience matter to your listener, no matter what your experience level may be.

Your accomplishments and experience form the basis for your unique value proposition. What’s the best way to maximize your experience and get your listener to say, “Tell me more…” ?

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Get REAL Before You Get Going

San Francisco daze

What’s the secret to a great elevator speech?

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Why NO is a Great Teacher

shark-tank

Sometimes, even our best pitches don’t get the response we want. Here’s how NO is a great teacher.

Great lessons can come from rejection – even if you’ve got a really good pitch.

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One Minute Before Your Elevator Speech

Cool Subway pic from Laughing Squid

We all want to know how to give the best presentation we possibly can, when it comes time for an elevator speech.

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The Power of Attraction, Version 2.0

Red Rose by gnuckx

A wise florist once said, “Nothing happens until somebody smells something.”  It’s no ‘Secret’:  Attraction is the goal, for customers, partners, clients and companies.

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What is Demotainment? with Jason Bax @jasonbax

Glass City Vancouver, BC from Chris Westfall's blog

What exactly is Demotainment, and why do you need it?

Jason Bax has created a new method of pitching anything to anybody – and his methods are based on the ‘pitchless pitch’. Canada’s own celebrity pitchman, Bax is a multi-million dollar producer for internetmarketing com, and his client list includes Nissan, Bayer, and Hasbro. “Yes, it’s true I’m a professional pitchman,” he admits, “but: I’m not a douchebag.”

To confirm or deny that last remark, read on.

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Authenticity: Putting You Into Your Story

San Francisco daze

Authenticity is all about being true to yourself. Authenticity starts with a clear understanding of who you are. Whether an extrovert or introvert, you must inspire trust if you want others to believe in your ideas.

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Creating a Powerful Email Message

Beautiful Taormina

Chris Westfall’s Video Blog

In this video, discover how to communicate via email using the platform of the new elevator pitch. Whether you tweet it or tell it, you have to know how to start the conversation. And be sure to check out the slide presentation for more info, and examples!

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Make Your Breaks – Thoughts on Serendipity

2008-09 Football Season

Serendipity is good – but can it be shaped?

The answer is yes, if you understand how to create the unexpected and turn it into opportunity. Serendipity means good luck in making fortunate unexpected discoveries; so how do we create the unexpected?

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