Archive for the ‘Sales Strategy’ Category

Get Creative in Your Elevator Pitch

Louvre at Night

For an artist, talent alone is not enough. You’ve got to get creative, when it comes time to tell your story.

Being creative in your elevator pitch is really about your own personal artistry – in other words, putting YOU into your story. While a great work of art can perhaps speak for itself, any creative endeavor deserves a compelling messsage. No great work of art comes to life without collaboration, influence, exhibition…and an audience.

What’s the shared experience around your greatest creation? The ability to access an audience is the key to making the message matter, for your work.

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Surgery for Your Sales Pitch

Dragon's Den Image

Is your sales pitch is in need of some serious renovation?

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What Alec Baldwin Would Never Tell You

Alec Baldwin

While “Always be closing” makes for some interesting drama, it’s a recipe for disaster in this economy. Real sales strategies don’t come from Hollywood –  so, how about a plan that you can actually use?

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Changing the Conversation @KState_NSSI

Kansas State Wildcats

When you change the conversation, you can change your results. That’s the message in Manhattan, for students at Kansas State University. What would it mean to you, if you understood how to influence and persuade the people that matter most?

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The Elevator Pitch for Dummies

Elevator Pitch for Dummies

The Elevator Pitch for Dummies is an old-school, outdated method of communication.

Dummies just repeat what others have said; your message has to be unique, if it’s going to stand out from the rest of the noise. In this video, find out how to take your personal message to the next level.

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Avoid These Presentation Mistakes

Blue Sky Ideas from Chris Westfall

Delivering a presentation doesn’t mean you have to deliver a series of presentation mistakes. Whether Powerpoint or elevator pitch – you owe it to yourself to avoid these common pitfalls.

Overcome your fear and make your message matter, with these tips from the National Elevator Pitch Champion.

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Discover Your Perfect Audience

Audience Cheering

An audience of one can be all you need, for the most important conversation in your life.

We all have a “most important person”. Perhaps it’s a spouse or partner, or a team leader. Maybe it’s a new customer, or a current customer, who could be your perfect audience. Maybe your most important person is your attorney (and, if so, good luck with everything after you get done reading this post). Making the most out of your next conversation means that you have to recognize your perfect audience. Sometimes you don’t have to look any further than the person right in front of you.
The perfect audience is here, right now: an audience of one.

Important conversations all start with one key element. Here’s the secret to making every audience matter, as you deliver your message. An excerpt from The NEW Elevator Pitch.

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Credibility: How’s Yours?

Corporate Meeting

When it comes to credibility, you’ve got to know how to connect your story to your audience. Being believable is easy, if you know this secret.

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Are You a Wantrepreneur?

Montage image

Let me ask you a question: Are you a wantrepreneur?

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I Never Met an Objection I Didn’t Like

Difficult news

“NO”:  How much Power does this word contain?

Sometimes, even our best pitches don’t get the response we want. “NO” is a great teacher.  As Michael Neill says in his book Supercoach, making it OK to say “NO” gives us the opportunity to be open to new learning and new information.  That is, if we can keep from getting furious about not getting our way.

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