For most companies and customers, video has become the most authentic method to tell your story.
Video can be your most powerful marketing tool – because people tend to trust what they see in a video, the visual cues and clues are more comprehensive than in a written story. After all, you can see expressions, body language and more via video. Meanwhile, your press release can feature a story about a unicorn, magic beans or kryptonite. Today’s customers know the difference between a marketing pitch and a real message.
