Inspiration is a lot like motivation – we all have it, but it’s impossible to truly share it.
I mean, what is “your motivation”? Could you put it in an envelope and send it to me please? Could we bake it into some brownies, or put it in the back seat of your car? Motivation and inspiration are nebulous terms, without shape or substance. We understand them when we see them…or, do we?
Like all emotional states, motivation and inspiration are words that can only be understood through action.
Defining the Term, “Inspiration”
Inspiration, in the context of the New Elevator Pitch, means the process of being mentally stimulated to do or feel something, especially something creative. (And, just to be clear, the context of the New Elevator Pitch is a conversation – either online, or in person). Inspiration can also mean a sudden brilliant, creative or timely idea.
“If you want to understand inspiration, it’s going to take some doing.”
- from Inspiration: Your Ultimate Calling by Dr. Wayne Dyer
Inspiration leads to action; inspiring your listener takes your elevator pitch out of the commonplace and into the rare. While “what you say” is very important, what your listener does is most important of all.
If a crying woman just keyed someone’s car, we might comment that she is motivated by jealousy and/or anger – but, can we be sure it’s not something else? When someone is laughing at the end of the movie, or getting up at 4:30 am to go fishing, we might have a pretty good idea of what inspires them – but still, the reasons can’t be known with exact certainty. Inspiration is murky, but actions are crystal clear.
If you wish to inspire, you have to concentrate on the concrete. After all, hope is not a strategy. Inspiration is often a by-product, or pathway, to the action you desire. So, in order to zoom in on something real and tangible:
Consider: action is the definition and evidence of true inspiration
Actions trump salesmanship in every elevator pitch – in every conversation. While style matters, it’s the action that you inspire that can be seen, felt, and measured. After you’ve captured your audience’s attention, you talk about what you’ve done, and what you’re doing, in the context of “why” and “because”, so that you establish relevance.
Once you’ve gotten past “So what?” the next question is, “Now what?”
Your audience wants to know:
“What are you going to do next?”
Or, if you really want to inspire,