Pitching Social Causes and Non-Profit Organizations

A Helping Hand for Social Causes - pic by Jeff Kubina

A non-profit organization, or social cause, has a built-in marketing challenge. Non-profits and social causes defy comparison.

How can you determine if your orphans are more important than someone else’s lymphoma? Is the museum better than the opera – and what is more deserving than childhood obesity (for example), or the Girl Scouts? Perhaps Toys for Tots, or the Salvation Army? Discover the secrets of creating a powerful message for your cause or organization, in this video from the national elevator pitch champion.

Social Media Marketing (SMM) is an important part of any online branding and messaging campaign. But what about when it’s time to get face to face, with a potential donor or volunteer?

When it comes time to ask for support, have you created a clear and personal message around your non-profit or social cause?

Are your social causes ready for prime-time?

If you’d like to learn more about how you can develop and deliver a brand message that makes supporters say, “Tell me more”, I invite you to send me a meeting request right here on my calendar. We can talk for 30 minutes about your concerns, and I’ll do what I can to help you clarify your passion and your strategy.

Let’s connect – and let me know how I can help you to help others, through your organization.

YMCA_logo

If you’re interested in seeing how a social cause can generate results through effective marketing, check out the video that I produced for the YMCA. I had a lot of fun working with the folks in this video, and the response from donors has been extremely positive.

Main image courtesy of Jeff Kubina. Used under creative commons, some rights reserved.
Post comment as twitter logo facebook logo
Sort: Newest | Oldest