Archive for January, 2012
The Source of Inspiration
Ask 100 people what inspires them, and you will get 100 different answers.
Leading Through Change
As an executive, leading through change can be a difficult process.
In my consulting business, I’ve had some interesting observations working with clients who have hired me to work through important organizational changes. Here’s my perspective on leading through change – based on the concept of mutual success.
Making Connections – The Mercedes Benz Presentation
Why is Mercedes Benz one of the best-loved brands in the world? The Mercedes logo stands for quality and luxury. What sort of message does your personal brand deliver?
Advertising Update: How to Create Referrals
So, referrals are the new advertising, if you read (and believe) this post on permission marketing. So, how do you get referrals?
What’s the secret of getting customers to come forward with astonishing testimonials, no matter what your product, service or solution?
Your clients are your best source of
authentic advertising, through referrals.
Read on and discover the secrets of helping others to deliver your elevator pitch.
Permission Marketing, Revised
The Secret of Success? It’s All About Permission
I’m not talking about permission marketing in the traditional, Seth Godin sense of the term. I’m talking about giving yourself permission in your marketing, first and foremost, if you want to create a powerful message. For your communication, permission is the first step in generating real results – no matter how you choose to deliver your story. In 2012, give yourself permission to approach things in new ways. That’s permission marketing, revised. It all starts with a conversation – the conversation that’s going on inside your head right now!
What’s the Best Advertising?
