Archive for December, 2011

What is Demotainment? with Jason Bax @jasonbax

Glass City Vancouver, BC from Chris Westfall's blog

What exactly is Demotainment, and why do you need it?

Jason Bax has created a new method of pitching anything to anybody – and his methods are based on the ‘pitchless pitch’. Canada’s own celebrity pitchman, Bax is a multi-million dollar producer for internetmarketing com, and his client list includes Nissan, Bayer, and Hasbro. “Yes, it’s true I’m a professional pitchman,” he admits, “but: I’m not a douchebag.”

To confirm or deny that last remark, read on.

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Why Simple is Strongest in Your Video

Step up to the Microphone with Chris Westfall

Being simple is easier said than done, especially when it comes to creating an online video.  Developing a powerful elevator pitch forces you to create a simple message.

Simplicity is often the best way to reach your audience.  Do you know how to present your story in its simplest form?   Check out this video blog entry to help you create the kind of video message you need, for your social media strategy.

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What to Look for in a Coach

A Real Headturner

Are certifications the key to finding a qualified coach?  Past experience?  Personal empathy?  Whether you are considering an assist for your personal life or your business, consider the one thing that consistently creates great coaches.

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Making Connections: The Scott Lazerson Interview @scottlazerson

Scott Lazerson and Chris Westfall

Nothing of any consequence happens without a connection. Do you have a powerful network? Discover the secrets of creating great connections from strategic relationship expert, Scott Lazerson.

For Scott Lazerson, making those connections for his clients means making a difference. Scott Lazerson talks with Chris Westfall about the laws of networking, in this video blog post.

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The Candidate and the Elevator Pitch

The Candidate and the Elevator Pitch

In the Republican Presidential debate this weekend, each candidate delivered one elevator pitch after another. Some answers were great; some were gone in 60 seconds.

Each question in the debate demands a one minute response, like an elevator speech.  Each candidate must give  a short persuasive answer designed to engage voters and eliminate the competition. At this stage, our electoral process hinges on the power of the elevator speech.

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Authenticity: Putting You Into Your Story

San Francisco daze

Authenticity is all about being true to yourself. Authenticity starts with a clear understanding of who you are. Whether an extrovert or introvert, you must inspire trust if you want others to believe in your ideas.

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Secrets of “The Synergist”, with Les McKeown

The Synergist by Les McKeown

Les McKeown, the Wall Street Journal bestselling author of “Predictable Success”, talks about the secrets of “The Synergist”.

In typical Les McKeown style, he gets right to the heart of the matter: explaining how companies can break through the inevitable gridlock that exists within any organization. Check out my video interview with Les, in this post.

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