Archive for September, 2011
Real World Learning, Real World Results
Does an advanced MBA degree really provide the tools for real world results?
Academic institutions concentrate on learning, delivering the academic fundamentals that create a foundation of intelligence, but is there a practical aspect to this institutional “magic”?
The Artist… and the Elevator Pitch
Recently, I had the opportunity to talk to art, music, dance and theatre students at Southern Methodist University. With oversight from Dean Jose Bowen, my remarks centered on the elevator speech for the visual and performing arts. Creativity takes many forms, but first and foremost, all artists have one thing in common. Want to know what that is?
The Right Way to Say Goodbye
Parting ways is the most difficult kind of conversation, because it always ends with one party wishing for a different outcome.
Secrets of The Moment Before
What is the “Moment Before” someone finds your website, learns about your product, or decides to purchase your service?
Understand that moment, and you find strategic direction for your marketing and sales campaigns.
